Search results for "contactless payments"

showing 1 items of 1 documents

Examining Consumers’ Usage Intention of Contactless Payment Systems

2019

Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers’ usage intentions toward contactless payment systems in a developed country. Design/methodology/approach The authors cooperated with a contactless payment service provider in Finland and reached out to 22,000 customers, resulting in 1,165 usable responses. The collected data were analyzed using structural equation modeling. Findings The study shows that the UTAUT2 and the CBE model together explain approximately 70 percent of the variance in usage intention. Of the…

vähittäiskauppaasiakastyytyväisyysnear field communicationmedia_common.quotation_subjectUnified theory of acceptance and use of technologyBrand engagement0502 economics and businesscontactless paymentsMarketingPayment service providerUTAUT2media_commonMarketingusage intentionNFC-tekniikkabusiness.industry05 social sciencesVariance (accounting)sitoutuminenService providerkuluttajakäyttäytyminenPaymentmaksukortitconsumer brand engagementPayment cardbränditConceptual modellähimaksu050211 marketingbusinessmaksutavat050203 business & management
researchProduct